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Airbus and Boeing compete ferociously for sales of single aisle jets like the MAX and A320 or A321 and the effort to expand Airbus’ lead in the market for its cash cow predates last month’s grounding of the 737 MAX following two crashes. “I am certainly not encouraging any sort of behavior to try and exploit this situation, because this is out of bounds,” he said of Airbus, which has limited potential to increase output. Sources also say Airbus is worried about a regulatory backlash over the 737 MAX crisis custom photo cufflinks sterling silver.
Separately, sources say Airbus has already signed up customers for the A321XLR, which is being developed at a cost of several hundred million dollars although its launch has not yet been formally announced custom photo cufflinks sterling silver. The two planemakers have been raising production to serve record air travel, though Boeing has dropped back from 52 to 42 such planes a month due to the MAX crisis. Airbus plans to increase single-aisle output from 57 to 63 a month from next year but recently halted plans to go as high as 70 due to objections from overstretched engine makers..
Industrial issues aside, Scherer cited demand beyond 63 jets a month. Asked if the market could absorb 70, he said: “That number has been used before and I see the logic of it.”. The suggestion is likely to worry leasing companies and engine makers who have urged restraint on jetmakers trying to make good on a seven-year waiting list of unfilled orders custom photo cufflinks sterling silver. The situation is different in wide-body jets where Airbus has been outsold three to one by Boeing for two years. Scherer pointed toward future sales of the A330neo, a 250-300-seater that has been struggling to make a mark against Boeing’s 787..
“I’ll take a bet that in a year from now there will be no doubts about the A330,” he said. Scherer, whose father flew in the first ever Airbus test flight as an engineer, became head of sales in September after a career in sales contracts, strategy, defense and turboprops. As head of strategy he was closely associated with the 2010 launch of the re-engined Airbus A320neo, which precipitated Boeing’s decision to drop plans for an all-new jet and launch the 737 MAX, as well as with moves to open a U.S custom photo cufflinks sterling silver. A320 plant..
Urbane and multilingual, Scherer’s style contrasts with that of long-serving sales chief John Leahy who dominated aviation for 25 years with a dizzying pursuit of higher market share as he dragged Airbus from upstart to Boeing’s commercial equal. “We will defend where we are. But as I look into the future it’s a different kind of chessboard than when Airbus had to lift itself from a 20 percent market share to 50,” Scherer said. Market share is one yardstick but “it is not our business objective,” he added. “It is not how I measure if I had a good day, it is do I have the confidence of customers, am I making money, am I controlling costs?” custom photo cufflinks sterling silver.