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Other marketing experts said talk of rebranding was inappropriate when the issue of safety was paramount. “To rebrand without making sure the product is safe and undergoing another crash with the same airplane under a new name and image could destroy Boeing,” said Paul Caiozzo, founder and Chief Creative Officer of brand design agency Interesting Development dress shirt studs and cufflinks. Thomas Ordahl, chief strategy officer at brand consulting firm Landor, which works for airlines and other sectors, said: “You can’t just rebrand, you have to deal with the problem.”..

CHICAGO (Reuters) – Normally, U.S. airlines compete to sell tickets and fill seats during the peak summer travel season. But operators of the grounded Boeing 737 MAX are facing a different problem: scarce planes and booming demand. The grounding of Boeing Co’s fuel-efficient, single-aisle workhorse after two fatal crashes is biting into U.S. airlines’ Northern Hemisphere spring and summer schedules, threatening to disarm them in their seasonal war for profits. “The revenue is right in front of them dress shirt studs and cufflinks. They can see it, but they can’t meet it,” said Mike Trevino, spokesman for Southwest Airlines Pilots Association and an aviation industry veteran..

Southwest Airlines Co, the world’s largest MAX operator, and American Airlines Group Inc with 34 and 24 MAX jetliners respectively, have removed the aircraft from their flying schedules into August. United Airlines said on Monday it would remove its 14 MAX jets through early July. Southwest’s decision will lead to 160 cancellations of some 4,200 daily flights between June 8 and Aug. 5, while American’s removal through Aug dress shirt studs and cufflinks. 19 means about 115 daily cancellations, or 1.5 percent of its summer flying schedule each day..

Low-cost carrier Southwest, which unlike its rivals only flies Boeing 737s, had estimated $150 million in lost revenue between Feb. 20 and March 31 alone due to MAX cancellations and other factors. So far airlines have said it is too soon to estimate the impact of the MAX grounding beyond the first quarter, but the extended cancellations signal that they do not expect a quick return of Boeing’s fast-selling jetliner. The 737 MAX was grounded worldwide in March following a fatal Ethiopian Airlines crash just five months after a Lion Air crash in Indonesia. All on board both planes were killed dress shirt studs and cufflinks.

Boeing is under pressure to deliver an upgrade on software that is under scrutiny in both crashes and convince global regulators that the plane is safe to fly again, a process expected to take at least 90 days. The timing of a prolonged grounding could not be worse for Northern Hemisphere carriers. Planes run fullest during June, July and August, when airlines earn the most revenue per available seat mile, according to U.S. Bureau of Transportation Statistics dress shirt studs and cufflinks. In a letter to employees and customers on Sunday, American Airlines’ top executives said they believed the MAX would be recertified “soon” but wanted to provide their customers reliability and confidence during “the busiest travel period of the year.”..