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“When you look at what might happen in terms of some of the shrinking segments, you are going to make sure you don’t put all your eggs in one basket,” he told Reuters in an interview. The first model off the block is the RS-5 SUV, which went on sale last week gucci interlocking g cufflinks. More sleekly designed than other Baojun vehicles, it is the first to feature semi-autonomous driving technology and will be priced from 96,800 yuan to 132,800 yuan. By comparison the most expensive model under Baojun’s old badge is priced from 85,800 yuan to 117,800 yuan..

Another three models will be rolled out this year, Devereux said, declining to provide further details on the cars. GM executives and analysts see Baojun’s move upmarket as a natural progression as the brand seeks to stay relevant to younger consumers. It is also supported by a large existing customer base. Most of Baojun’s sales are in smaller and less economically developed cities, but those were areas few Western automakers sought to target and the brand, which only got its start in 2011, rocketed to sales of almost 1 million in 2017 gucci interlocking g cufflinks.

Amid a slowing economy, sales slipped last year to around 840,000, accounting for 23 percent of GM vehicles sold in China gucci interlocking g cufflinks. For a graphic, click: tmsnrt.rs/2X5Th9E. Han Dehong, senior sales manager at SGMW, said the venture had been exploring a makeover of the Baojun brand since 2014 in tandem with a wide-ranging overhaul of its R&D, supply chain and distribution system. “Younger groups have become the main force of consumer spending in our society and we need to respond to this new younger wave with brand upgrades and revamped models,” he said..

Compared to 10 years ago when there few models in the mid-market price range, competition has become fierce gucci interlocking g cufflinks. Popular models include Toyota Motor Corp’s Corolla and Volkswagen’s Lavida. VW’s newly launched Jetta brand, which like Baojun is a China-only brand, is expected to also be sold in the same range. “Baojun will need a competitive edge,” said Yale Zhang, head of Shanghai-based consultancy Automotive Foresight, noting that Volkswagen is known for quality, Geely Automobile Holdings is known for design while Great Wall Motor vehicles offer roomy interiors..

To set itself apart, the revamped Baojun brand will emphasize self-driving technology and internet connectivity, GM officials said gucci interlocking g cufflinks. The new models will be sold in 365 new or refurbished showrooms, equivalent to 60 percent of Baojun stores across China. The brand will also strengthen its presence in bigger cities like Chengdu, Tianjin and Nanjin. A new mobile phone app was also recently launched, allowing customers to arrange a test drive and buy the new models online. GM officials declined to say how much the automaker had invested in the new models, the logo redesign and new stores..