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Asked about Trump’s advice, delivered in a Twitter post, a Boeing spokesman said rebuilding public trust was their focus, with pilots playing a pivotal role. “Pilots’ confidence in the aircraft will lead passengers and crew to have greater confidence in the aircraft,” Gordon Johndroe, vice president for communications, told Reuters. For now Boeing is concentrating on submitting a software update and finalizing pilot training for regulatory approval. Regulators worldwide are preparing to review Boeing’s proposals men’s wearhouse cufflinks.

Trump, who owned the Trump Shuttle airline from 1989 to 1992 and is an aviation enthusiast, weighed in with his thoughts early on Monday. “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?” he tweeted men’s wearhouse cufflinks. The 737 MAX is Chicago-based Boeing’s fastest-selling jet and its main source of profits and cash, having won some 5,000 orders or around seven years of production for the aircraft..

Chief Executive Dennis Muilenburg has apologized on behalf of the planemaker for the 346 lives lost in accidents in October and March, and promised to eliminate the risk that flight software meant to prevent the plane stalling could be activated by wrong data. “Passengers will be thinking about the pilot that’s flying the plane. We are the real final call,” said Dennis Tajer, spokesman for the U.S men’s wearhouse cufflinks. Allied Pilots Association. Trump’s tweet marks the first time the MAX brand underpinning Boeing profits in coming years has publicly been thrown into question by a senior government official..

How Boeing recovers from this blow to the fuel-efficient, single-aisle MAX will be key to its duopoly with European planemaker Airbus SE, since Boeing is years away from being able to deliver a new narrowbody model, experts said men’s wearhouse cufflinks. The plane’s grounding has also threatened the U.S. summer travel season, with some airlines removing the 737 from their schedules through August. Brand Finance, a UK-based consultancy that tracks the value of global brands, said on Monday it sees a $12 billion dent to the value of the Boeing brand, which it had called the most valuable in the aerospace industry worth $32 billion in 2018..

Brand Finance Chief Executive David Haigh rejected the idea that Boeing should rebrand, noting that Toyota and others recovered from high-profile crises without a drastic rebranding exercise. Boeing’s 787 Dreamliner got off to a rocky start after a battery issue that led to a temporary grounding, but the plane has gone on to become a popular aircraft in the widebody market. “This is a temporary blip in the long run for Boeing,” Haigh said by email when asked about Trump’s comments men’s wearhouse cufflinks.